Hey, I’m Erin
…and I wake up workplaces.
I help professionals, leaders, and women in sales ditch outdated norms and evolve how they lead, grow, and show up—without waiting for permission, shrinking their ambition, or compromising who they are.
“We keep it real, do the work, and have a good time too.”
—Erin Smith | Founder, Workplace Woke
Character first. Strategy with a soul.
Working with us feels like clarity meets momentum, with honest insight and practical tools that help you rise on your terms. Clients say it’s the mix of “being truly heard” and “finally moving forward with purpose.” You’ll get empathy, real talk, and practical solutions that align with your values—because stepping on people to get ahead isn’t your style (and it’s not ours either). We validate that, and we help you carve a stronger alternative path.
Our Approach
Our Method isn’t here to box you in. It’s built to get you moving, your way.
We clarify your values, strengths & what actually lights you up
We co-build custom strategies to help you lead, rise & transform
We equip you to sustain your impact with confidence & integrity.
Whether you're charting a bold course in the boardroom, leading sales teams that shift industries, or rising as a woman in male-dominated spaces, our process meets you where you are and equips you to lead with what you already have.
We believe…
Character over cutthroat competition wins every time
Civility, curiosity & friendship aren’t soft skills—they’re success strategies
Modern work environments should reward authenticity, not old rules
What Clients are Saying
"This was a transformative experience for many, myself included—as a man. In just a 25-minute interview, I learned so much about how to simply show up as myself, to believe in my intentions, and to hold fast to the core values that define who I am."
AK, Executive Board Member
"Erin has a special way of helping you tap into your inner strengths and grow them with intention. I’d recommend her training to anyone who feels stuck or like they’ve plateaued in the workplace. Her work equips you with the tools to break free from what’s holding you back and step into your full potential."
AS, HR Professional
“'Let’s talk about it!' is living rent-free in my head right now, thanks to Erin. She jumped in right away, asking thoughtful questions about what I was feeling and experiencing at work. From the start, she encouraged me to speak openly about the challenges I’ve been facing: a hostile environment, low morale, and high turnover. Erin truly listened and offered grounded suggestions to support my mental well-being as I prepare to bring my concerns to management.”
DN, Administrative Assistant
“With all the demands of operating at the C-suite level, I rarely have the time or bandwidth to step back and re-examine—or reimagine—certain protocols. Erin helped me see how to reconstruct our infrastructure without starting from square one.”
TB, Nonprofit Execeutive
Get in Touch!
Schedule a free 1:1 introductory session with me to discuss your workplace or sales strategy needs.
FAQ
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First things first, don't be nervous. We'll start with a free clarity call to determine your needs (and if we'll make great collaborators).
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Nope. You don’t need a title to lead. Whether you're managing teams or navigating your next career move, if you’re experienced, ready for change, and tired of playing small, you're in the right place.
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We partner with mission-driven sales orgs, leadership teams, and companies ready to evolve, not just grow. If you're looking to develop people-first strategies that don’t sacrifice performance, we’ll get along just fine.
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Whether you're a seasoned professional or leading a team, we offer 1:1, cohort-style, and custom team solutions. No one-size-fits-all plans; just tailored frameworks that meet you where you are and where you’re going.
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Totally. Our work complements—not competes—with other coaching or leadership programs. And you don’t have to be deep in corporate to benefit. If you’ve ever felt like your ambition was too much or your values were too different, you’ll feel seen here.
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Pricing varies depending on the format, scope, and goals we identify together. Once we connect, we’ll walk you through options and ensure you feel clear and confident before moving forward. No pushy pitch. Just a transparent chat to help you decide.